personal selling

Aaron Rodriguez Francis Dean Hien Ly From Rags to Riches • Howard Schultz • Poverty stricken childhood gave him the motivation to pursue a better life •Landed a job with Starbucks • Schultz went to Italy and was inspired by their coffee houses, but the owners rejected his ideas From rags to riches • He left starbucks to begin his own Italian-inspired coffee company • Rejected by 242 banks • Il Giornale was crazy successful • Changed the way American people saw coffee • Romanticized and became a place of social gathering and leisure • Two years later, Starbucks was failing and Schultz assumed ownership • By 1992, there are 165 locations • Today: 23,000+ locations $19 billion annual revenue • 99% of coffee beans/tea are now ethically sourced • $70 million invested towards sustainable farming practices in other countries • Farmer support centers: help local farmers improve farming practices to become more product...

Team 3: Aaron Rodriguez Francis Dean Hien Ly What’s the Sales Learning curve? The sales learning curve is all about receiving feedback from early customers on how your new product is used and then modifying your products and sales tactics based on what you’ve learned. Sales Learning Curve Stages Initiation Transition Execution New Market vs Established Market Roles of Role of Marketing Marketing leadership bridges gap between customers,  sales reps, engineering organization. Role of Engineering Clean up existing products and create new products Role of General Management Projecting the shape of the sales learning curve based on realistic inputs

POS system How can the POS system help YOU? What is a POS system? POS systems allows you to access and support the system via internet. POS systems can track sales reporting, customer management, inventory management and employee management. If your internet goes down the system tracks sales and it will sync up when reconnected with the internet. Group 3: Aaron Rodriguez, Francis Dean, Hien Ly Industry Challenges 2017 was a difficult year for Macy’s and the retail industry  in general Retail companies saw a fast shift in consumer shopping habits to more online, interactive, and value driven purchases. Continued decline in purchases at brick and mortar stores This year, Macy’s saw a decline in its revenue, net profit,  and operating margin. Increase Interactive Customer Experience Largest target demographic (millennials) requested more interactive experience. Millennials make up the largest population and has the most purchasing...