Aaron Rodriguez

Francis Dean

Hien Ly

From Rags to Riches

• Howard Schultz

• Poverty stricken childhood gave him the motivation to pursue a better life

•Landed a job with Starbucks

• Schultz went to Italy and was inspired by their coffee houses, but the owners rejected his ideas

From rags to riches

• He left starbucks to begin his own Italian-inspired coffee company

• Rejected by 242 banks

• Il Giornale was crazy successful

• Changed the way American people saw coffee

• Romanticized and became a place of social gathering and leisure

• Two years later, Starbucks was failing and Schultz assumed ownership

• By 1992, there are 165 locations

• Today: 23,000+ locations

$19 billion annual revenue

• 99% of coffee beans/tea are now ethically sourced

• $70 million invested towards sustainable farming practices in other countries

• Farmer support centers: help local farmers improve farming practices to become more productive

Happy employees
• In 2016, all employees received a 5 - 15% pay increase as a token of appreciation.

• Part time workers can get health care

• Full ride for online Arizona State University
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